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Media Planning

At Radii our goal is to understand your target audience and to define a multi-medium strategy for the desired outcome. Maximizing your investment is our priority. Reach your audience wherever they are.

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Medium Buying

In a multi-medium world, there is no one size fits all approach. Radii will execute and negotiate a strategic multi-medium purchase for any budget. Customization of placement, and tailored packages of medium choices to maximize impressions.

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Intelligent Tracking

Knowing where and how the competition is investing, can be the difference maker for success. Knowledge creates unique opportunities to outperform the competition.

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Media MEDIUMS

Media medium buying across multiple platforms.

Mediums

Broadcast
Cable
Radio
Newspaper
Billboards

An over-the-top media service is a media service offered directly to viewers via the Internet. OTT bypasses cable, broadcast, and satellite television platform. Think Hulu and Netflix.

Connected TV (CTV) is a device that connects to—or is embedded in—a television to support video content streaming. Think Roku, Apple TV, or Amazon Fire TV.

Paid advertising content on platforms like Facebook, TikTok, or Instagram to a specific targeted audiences through “boosting” their organic content, or designing unique advertisements.

Certain advertising objectives are highly targeted. Utilizing IP targeting for extreme precision for both B2B and B2C applications. Eliminate advertising dollar waste to non-human and poorly targeted traffic without the use of cookies.

Paid text messages is another effective medium and budget-friendly medium to engage your audience.

One of the original mediums still provides valuable audience engagement with a human element.

Media MEDIUMS

Media medium buying across multiple platforms.

Mediums

Traditional

Broadcast
Cable
Radio
Newspaper
Billboards

OTT (Over-the-top)

An over-the-top media service is a media service offered directly to viewers via the Internet. OTT bypasses cable, broadcast, and satellite television platform. Think Hulu and Netflix.

Connected TV (CTV)

Connected TV (CTV) is a device that connects to—or is embedded in—a television to support video content streaming. Think Roku, Apple TV, or Amazon Fire TV.

Paid Social and Digital Campaigns

Paid advertising content on platforms like Facebook, TikTok, or Instagram to a specific targeted audiences through “boosting” their organic content, or designing unique advertisements.

IP Targeting and strategic guidance

Certain advertising objectives are highly targeted. Utilizing IP targeting for extreme precision for both B2B and B2C applications. Eliminate advertising dollar waste to non-human and poorly targeted traffic without the use of cookies.

Text Messaging

Paid text messages is another effective medium and budget-friendly medium to engage your audience.

Paid Phone Calls

One of the original mediums still provides valuable audience engagement with a human element.

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